YOUR SHADE. YOUR STORY.

FIVE SHADES. FIVE FILTERS. ONE LIP APP™.

Mousse-soft colour. Skincare-inspired comfort.

SHOP LIPS FIND YOUR SHADE

Layer. Mix. Make it yours.

A little colour. Completely you.

  • Shade adviceFind the colour that feels like you
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MEET THE FIVE

Five carefully created shades. Find your everyday colour.

Compare the five shades

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Help choosing

Let’s find your shade.

Compare the five shades See the colours side by side and discover what makes each one different. Compare the shades
Get personal shade advice Tell us what you’re looking for. We’ll help narrow it down. 9 quick questions · Reply by email Get shade advice

CAN’T CHOOSE JUST ONE?

Choose two. Make them yours.

Pair a soft base with a deeper shade, or choose your own combination.

Any two for EGP 2,500

Tap two shades

Your pair

    BUILD A BIGGER COMBO

    Save EGP 200 on the pair. Applied automatically in your bag.

    Three women looking down at the camera under a blue sky, with the Shade by Shahd logo and the line Celebrate Individuality

    Five carefully created shades. Wear them alone. Mix them. Contour them. Transform them.

    Shahd, founder of Shade by Shahd

    From Shahd, with colour

    Our Story

    Five shades. Five filters. One personal story. Meet Shahd and discover the idea behind SHADE.

    Meet the founder

    Our Ethos

    Beauty feels personal. We celebrate individuality and the natural tones that make every look your own.

    What we believe

    Beauty Notes

    Colour inspiration and everyday beauty

    View all articles

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